OUR STORY

RX Performance was born from a passion for CrossFit – and the desire to always improve.

The founder Ali Dawoud entered the CrossFit world at 18 years old, after several years of strength training. The first session was a team workout, and the spark was lit immediately. CrossFit quickly became more than just exercise – it became a mindset, a goal, and a way of life. With the ambition to reach his full potential as an athlete, Ali also began coaching, and at 21 years old he opened his first CrossFit gym.

Over the years in the box, an insight grew. When Ali wanted to sell workout clothes in the gym, he realized something was missing in the market: a CrossFit brand that truly combined style, comfort, and uncompromising function – clothes made by athletes, for athletes. That was where RX Performance took shape.

MORE THAN JUST WORKOUT CLOTHES

RX Performance is built on the belief that CrossFit is more than a sport. It is a way of life that demands discipline, mental strength, and the courage to challenge oneself – every day.

Our aim is to create workout clothes that withstand everything CrossFit requires, whether you train for your health, for competition, or to become the best version of yourself. Each garment is designed and developed in close collaboration with top athletes to ensure optimal fit, freedom of movement, and durability – in the toughest sessions.
Performance first. Always.

OUR VALUES

RX Performance stands for more than just high-quality products. Our brand is built on values that permeate everything we do – from the design process to the community.

Discipline
Results do not come by chance. They are created through hard work, consistency, and responsibility. We believe in the process – even when it is tough.

Mental strength
CrossFit trains not only the body but also the mind. Focus, presence, and the will to continue when it gets hard are the foundation for growth – both inside and outside the box.

Community & Respect
The box is more than a training place. It is a fellowship. RX Performance is built on respect, honesty, and an inclusive culture where everyone strives forward – together.