More than workout clothes – RX Performance is a mindset for those who always strive for more.
OUR STORY
RX Performance was born from a passion for CrossFit – and the desire to always improve.
Founder Ali Dawoud entered the CrossFit world at 18, after several years of strength training. The first session was a team workout, and the spark ignited immediately. CrossFit quickly became more than just exercise – it became a mindset, a goal, and a lifestyle. With the ambition to reach his full potential as an athlete, Ali also started coaching, and at 21 he opened his first CrossFit gym.
Over the years in the box, an insight emerged. When Ali wanted to sell workout clothes in the gym, he realized something was missing in the market: a CrossFit brand that truly combined style, comfort, and uncompromising function – clothes made by athletes, for athletes. That’s where RX Performance took shape.
MORE THAN JUST WORKOUT CLOTHES
RX Performance is built on the belief that CrossFit is more than a sport. It’s a lifestyle that demands discipline, mental strength, and the courage to challenge yourself – every day.
Our goal is to create workout clothes that can handle everything CrossFit requires, whether you train for your health, competition, or to become the best version of yourself. Each garment is designed and developed in close collaboration with elite athletes to ensure optimal fit, freedom of movement, and durability –
in the toughest sessions.
Performance first. Always.
OUR VALUES
RX Performance stands for more than just high-quality products. Our brand is built on values that permeate everything we do – from the design process to the community.
Discipline
Results don’t happen by chance. They are created through hard work, consistency, and responsibility. We believe in the process – even when it’s tough.
Mental Strength
CrossFit trains not only the body but also the mind. Focus, presence, and the will to keep going when it gets hard are the foundation for growth – both inside and outside the box.
Community & Respect
The box is more than a training place. It’s a community. RX Performance is built on respect, honesty, and an inclusive culture where everyone strives forward – together.
OUR VISION
To be the brand that represents the CrossFit lifestyle – both inside and outside the gym. To inspire you to push your limits, raise your standards, and always aim for more. RX Performance is for those who refuse to settle. For those who chase the next level. For those who live for the process.
CAN'T STOP WON'T STOP
